Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case studies with TranslateMedia looking at major brands tackling major new markets we look at Kellogg’s…
Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enhance the pharmaceutical industry, but research shows that pharma often needs to up its game when it comes to the adoption of new technologies. Mobile devices have transformed how we access and…
A review of different methods and models for developing a marketing communications plan Introduction Commercial as well as non-profit organisations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our webshop? How do we introduce our new product? How will our…
Responsive images have been around long enough for most of us to have taken them for a spin, or at least to have learned from the experiences of those who have. Beyond doubt, the responsive images specification is a great win for the web. However, quite a few reports from the front lines suggest that…
