Should you just live “in-the-moment” or should you plan ahead using different planning horizons? At Smart Insights we believe that businesses with a more strategic planning approach to their marketing and digital marketing are more likely to succeed in the long-term, despite the fact that many businesses don’t have a long-term digital or marketing plan….
WordPress offers a host of opportunities for marketers. Here are seven essential techniques for managing your WordPress site. The primary goal of every online marketer should be to achieve maximum visibility for the site they’re promoting, while also facilitating an optimal conversion rate, in the most efficient way possible. To do this, many marketers have…
Technical options and tools for creating more engaging content marketing A brief history of animation on the web. Since the beginning of the Internet, the web has been constantly and rapidly evolving. The evolution of the web has been directed by predominantly 2 conflicting factors. The first factor being content providers and readers who are…
They’re probably the most familiar interfaces on the planet: the numeric keypads on our mobile phones and calculators. Yet very few notice that the keypads’ design has remained unchanged for nearly half a century in the face of evolving global design norms and conventions. Even fewer users notice another startling design feature: the phone’s keypad…
