Follow these SEO trends for better rankings in 2016 SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to…
Why Your Marketing Department Needs a New Marketing Plan and Marketing Budget — and Some Templates to Get You Started Managing a marketing department often means having to prove that your marketing budget is money well spent. Since the ROI of marketing isn’t always obvious, it can be easy to get caught up in the…
The low-down on Twitter’s new conversational ads Importance: For existing Twitter advertisers Recommended link: Twitter announce conversational ads Well, it’s the first full working week of the year and we have the first new social media platform release option to consider. It’s a minor one in the scheme of things, but worth knowing about if…
What are the ideal roles for an effective data analytics or business intelligence team Creating teams within a business is a complex task, one that involves a wide range of skills, some of which are hard to quantify. Should you put similar people together in the hope they’ll ‘get each other’, be more productive and…
When you start a fresh web project or start digging into an existing code base, chances are you’re trying to create or enhance a feature for your users. The last thing you want to do is spend time customizing build tools and creating infrastructure to develop your application. If you land a new client, you…
