Evaluating technology options for innovation in marketing – do you know your hype cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organisation. In this post. we compare different examples of Gartner’s well established Hype…
The crème de la crème of 2015’s digital marketing advice 2015 has been a busy year for digital marketers, as I’m sure anyone working in the industry will agree. There have been plenty of major changes by the top digital marketing platforms. Facebook throttled its organic reach but created lots of new features for business…
What is the difference between a web page and a web application? Though we tend to identify documents with reading and applications with interaction, most web-based applications are of the blended variety: Users can consume information and perform tasks in the same place. Regardless, the way we approach building web applications usually dispenses with some…
EU data law will be much stricter while the ICO is to hold brand owners directly responsible for agency behavior The latest reports on negotiations of the forthcoming EU data law strongly indicates bigger challenges lie ahead than was previously thought in becoming compliant, plus there is likely to be a loss of key practices….
