How technology can boost the effectiveness of your event If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience what you have to offer. A study by Regalix showed that 54% of B2B marketers…
I am a user experience designer. But you wouldn’t recognize me as one. I don’t often use Photoshop, Skitch or any other graphics package. You will rarely find me designing hero banners or carousels. I don’t even find myself wireframing much these days. Even so, I do design the experiences of users. I don’t sound…
Marketers should plan for every scenario, rather than only the most likely one 2015 is drawing to a close. Marketers have their eyes set firmly on 2016, and may well be currently drawing up their marketing plans and strategy documents for 2016. However the vast majority of these plans will actually only plan for 1…
You may already be using many of these apps, but this infographic provides a handy checklist Let’s face it, modern marketers are extremely busy. Once you are out of your office, it’s comforting to know that you can stay on top of your work and not lose touch thanks to mobile apps. Apps make it…
