Daily Archives: 7th December 2015

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What is Metadata and how is it used? [Infographic]

Posted on 7th December 2015 Digital Marketing

Digital marketers need to know the basics of metadata Big Data created by interactions and transactions that the customers make online has been at the forefront of technology discussions over the last few years due to the huge increase in the amount of people online, from 15.7% (2005) to 45% (2015) as a percentage of…

Structuring Digital Marketing Teams: Digital Marketing Manager Census 2015

Posted on 7th December 2015 Digital Marketing

The big issues facing Digital Marketing Managers in 2015 Almost half of the UK’s 16 billion pound advertising spend goes on digital campaigns. This is because advertisers have had to chase changing consumer habits. Time spent online among the UK audience has doubled over the past decade, driven primarily by tablets and smartphones. Digital marketing…

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